Consumer Behavior, Student Value Edition Plus 2012 MyMarketingLab with Pearson eText -- Access Card Package (10th Edition)

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Problem 1A

Chapter

Chapter List

CH8

Problem

Problem List

1A

Answer:

Step 1 of 6

Electronic recommendation agent:

Step 2 of 6

Electronic recommendation agent is a person who works for the individual users or agents providing trusted information and approaches on certain services and products.

Step 3 of 6

Examples on the web:

Step 4 of 6

• Mini-Me is a personalized electronic agent

• Your store is a product recommendation agent

• Auto choice advisor is a automobile recommendation agent

• Solution profiler is a technological recommendation agent

Step 5 of 6

“An electronic recommendation agent helps the customer”

• To appreciate the consumer’s first choice on “product attributes”

• To recommend a particular product specifying its merits

Step 6 of 6

Characteristics that attract a consumer:

• Sending consumer mails directly

• Conducting E-mail campaign

• Creation of keyword content

• Enabling social networking